Too much Way, it's up to you to choose the RIGHT fuckin' Way..

The 2012 theme, based on the notion that radical global transformation will take place over the next several years, has been gathering considerable media attention as it moves into mainstream awareness, according to organizers for an upcoming conference in Boston called "Understanding the 2012 Phenomenon." Recent articles in publications such as Newsweek, The New York Times, The Boston Phoenix, as well as television treatments such as the History Channel's series on 2012, all point to the public's growing awareness and hunger for information about this sometimes difficult to understand subject.

Despite this increased attention, however, many myths and misconceptions about 2012 remain. "The idea that 2012 is just another doomsday scenario is a common assumption for many people," said Annette Farrington, one of the conference co-chairs and executive director of The Emergence Project Inc. who sponsors the event. "The speakers at the conference will be discussing why the changes signified by the 2012 window herald a time for profound systemic changes, positive outcomes, and empowerment on both an individual and societal basis."

"Understanding the 2012 Phenomenon" -- a first-of-its-kind event in Boston and the New England area -- will take place at the Courtyard Boston Downtown/Tremont hotel in the city's theatre district. Four well-respected authors and keynote speakers will headline the daylong event: Daniel Pinchbeck, John Major Jenkins, Christine Page M. D. and James O'Dea.

In addition to keynote presentations, the conference will include a series of events including workshops and ceremonies inviting the participant to experience aspects of the shift from a multilevel perspective. The cost of attendance includes all events throughout the day including book signings with the keynote speakers sponsored by Barnes and Noble, breakfast, lunch, and an evening party with Incus and Club d'Elf. Attendees can register and get more information at www.theemergenceproject.net .

The Emergence Project Inc. is a non-profit organization chartered with providing educational resources and tools for cultural transformation. Its current focus is on offering conferences and workshops focusing on 2012 emergence. Initial outreach is taking place with a series of New England-based events including a follow-up event in Boston in April 2010, intended to provide a deeper and more positive understanding of the 2012 phenomenon.